The recent increase in the prices of crude oil is a good sign of for the revival of the oil and gas projects. The recovery from the negative oil price sometime back to the highs of $70 per barrel is welcome. However, you might be wondering: what can be a marketing strategies for oil and gas construction company today?
I have been keenly watching the prices of crude oil, and it’s movement over the last couple of months. If you are like me, I know you have done the same too.
There is some excitement, and with Qatar Petroleum taking final investment decision on the expansion of their LNG infrastructure, there is a possibility that more projects will be sanctioned.
What can be a Marketing Strategy for Oil and Gas Construction Company?
For the oil and gas construction companies or EPCs, a marketing strategy is a plan aimed at ensuring the company generates business leads, nurtures those leads and turns them into clients. This process is what a marketing strategy for an oil and gas construction company would cover to help in generating profits, and growth of the organization.
Marketing Strategies for Oil and Gas Construction Companies
The following are some of the top marketing strategies that you can deploy to achieve success;
- Content marketing.
- Video marketing.
- Leverage data to drive your creative.
- Personalize your marketing messages.
- Invest in original research.
- Smart advertising
- Use of networking events.
- Virtual platforms.
- Understand Search Engine Optimization
- Leverage industry influencers.
- Email marketing.
Marketing is not easy. However, if you do it well, you will get positive results that will improve your bottom line.
In today’s oil and gas market, you will need to invest in your marketing efforts to compete and win business.
I can help you with these efforts. But first, let us discuss the strategies I listed above.
Marketing Strategy for Oil and Gas Construction Business or EPCs.
If you would like to grow your oil and gas construction company, you will be required to look for and get clients.
Creating a system that works requires patience and dedication.
Your marketing plan and strategies are going to be of great importance in your efforts to generate quality leads, maintain business relationships and secure more business.
It is very critical that you create a marketing funnel that works and delivers results.
11 Marketing Strategies for an Oil and Gas Construction Company
I mentioned these strategies above, and would like to provide deeper insights into them
Content marketing is a powerful tool. It is an opportunity that entrepreneurs are ignoring or not doing enough.
This is a marketing strategy where you use content to promote your brand and solutions.
It is important to adopt new techniques when it comes to marketing. As an oil and gas construction company, you should try to use video marketing in your customer acquisition strategy.
You can have a simple YouTube channel to communicate your message and showcase your solutions.
It is a very smart way of building your expertise while generating business leads.
Leverage data to drive your creative.
In today’s world of marketing, data is everything.
You should ensure that you have a way to capture or collect your business data. This is important as you can use that to create marketing collateral.
Data analytics also helps you to understand your customers in a more deep way. You can analyze the data to refine the way you engage with your audience.
Personalize your marketing messages.
This is the most powerful way to engage with you existing and potential clients.
There are tools in the market that would help you achieve the objective of sending out personalized messages.
It is a smart way to communicate with you clients.
Invest in original research.
It is very easy to copy and paste research information that is already in the market. However, you run the risk of missing out on some nuances.
To avoid this risk, it would make sense for you to invest in original research. It does not have to be expensive.
Getting raw information or data from the market is the best way to determine whether to proceed, or whether your marketing activities are delivering the results as expected.
If you are like me, then you completely miss on the advertising displayed on roadsides or in other areas.
This means that if you are planning to spend on advertising, you should find out how to get a return on your advertising budget.
Use of networking events.
I like attending events and networking with people. I truly enjoy it.
Using networking events is one of the strategies you can use for your oil and gas construction company.
There are many ways in which you can leverage an event as a marketing strategy. You can speak to build thought leadership, and you can exhibit your solutions to attendees.
It is a good example of the ways many entrepreneurs use networking events to market their companies and solutions.
In the last couple of months, there has been a increase in the usage of virtual platforms in marketing.
By virtual platforms, I mean online and virtual interactions like on zoom and Microsoft teams among others.
The global challenges that took place increased and provided many people with an opportunity to work from home.
Therefore, you should find a way to leverage these to promote your oil and gas construction company. It is possible for you to reach more potential clients.
It is actually cheaper to organize a virtual meeting or showcase.
Understand Search Engine Optimization (SEO)
Digital marketing is the new normal and one of the key components is search engine optimization or SEO.
This particular strategy is tied to what we discussed earlier, content marketing.
Search engine optimization is basically the process by which you ensure that your website or online content is found by the users. This is true today given the power of search engines like Google, YouTube or Pinterest.
I can bet that you have used one, two or all of the above to search for something on the internet.
Being able to be found when people search for information related to your solution or expertise is a skill you should develop and build.
Let me ask you, how many people visit your website on a monthly basis? Do you know?
Leverage industry influencers.
Every industry has it’s fair share of influencers. Oil and gas is not an exception.
As an oil and gas construction company, you should look for ways to utilize influencer marketing to promote your business.
It would be very nice for a potential customer to see an already known personality in the industry associating with your company or products.
This is one you can infuse creativity into your marketing strategy.
I have not saved the best for the last, but email marketing is something you must have in your marketing mix.
Why is that?
It is simple. It takes several engagements with a customer to build trust and relationship to the level where they are ready to buy from you.
This is more important when the transaction size is very high. A small amount like $10, $30 or even $100 might be easy to conclude.
Would you get out your credit card for a $27 product or for a $27,000 product?
I can bet that you would be okay buying a low-priced product than paying for the high-priced product.
This is where email marketing comes in.
You use this tool to introduce yourself, educate your potential customer on the value of your product and answer their question.
Over time, your emails will warm the potential customer to the point of being able to close on the deal.
I know it sounds easy. It is not. You will need to test and re-test the best email sequence and funnel that will provide you with positive results.
How to create a marketing plan for an oil and gas construction company
In order to achieve these goals and help your business grow, your company must take a few simple steps to develop a solid marketing plan.
I know this seems a lot, but it is what you must do if you are to succeed in securing business deals or projects.
There are many upcoming oil and gas projects that you should consider.
For example, I have created a resource with upcoming LNG projects, and it would good if you can check it out. You might find a business opportunity.
Related: 17 Upcoming LNG Projects and Terminals
For now, this is how you can create a marketing plan for your oil and gas construction company;
- Create a marketing
- Perform a SWOT analysis.
- Analyze the current market.
- Create a marketing
- Develop a strategy to market your company.
- Monitor the results.
If you do a good job with the above, your company is going to succeed and there is a good chance you will secure some interesting business.
How to build a marketing strategy for an oil and gas construction company
Now, as an entrepreneur or investor, you need to build extensive marketing strategies for oil and gas construction company.
I have taken time to research on how you can build one.
The following steps are going to help you to build what I would consider to be almost a perfect marketing strategy. They include;
- Run a SWOT analysis.
- Figure out the value proposition.
- Determine your marketing strategy
- Understand your customers.
- Define your buyer personas.
- Analyze your market and competitors.
- Establish your marketing
The above are guiding steps and tips to help you create a marketing strategies for oil and gas construction company.
How can an oil and gas construction company improve their marketing?
The is how to improve marketing for your oil and gas construction business;
- Learn from competitors – When searching for ways to improve your marketing, look to your competitors. Observe and fully understand them. You do not have to copy them, but you can use their ideas to create better ideas for yourself.
- Get testimonials – Before people buy something, they often look for reviews that validate their purchase. It is therefore critical that you get and showcase testimonials. If you are starting, use testimonials from your early customers.
- Update social media – In today’s world, social media is playing a big role in our day to day communication. You should leverage the social media platforms. This means updating your social media channels regularly.
- Get out of the store – A story is told of entrepreneurs who would leave their offices and walk on the streets to talk to customers. This is something you should also do. Do not be holed up in your office. Get out and meet your clients and stakeholders.
- Become an expert – This is one other way in which you can improve marketing of your oil and gas construction company. By becoming an expert in your field, you add to the authority your company has over a particular subject matter.
How to market your small oil and gas construction business
If you are just starting out or your oil and gas construction company is young, there are a number of ways in which you can market it.
You will do very well if you can master some of the following tips for building your audience.
These tips include;
- Ensure your number is super easy to find everywhere.
- Set up Google local service ads.
- Make your website helpful for customers.
- Get super niche with your audience targeting on social media.
- Follow up with past customers.
- Create compelling video content.
- Feature your
How to improve your oil and gas construction company today
If you have managed to start and build a company, you might now be wondering how you can improve it.
It is not easy as some make it look like.
However, you can be able to do it. Your dedication and focus has brought you this far and the next stage is equally within your reach.
There are many ideas, tips and strategies you can use to improve your oil and gas construction company, but I will limit my suggestions to the following tips;
- Build a great team.
- Manage your business, but lead your
- Invest in your business.
- Be selective to be profitable.
- Get the word out.
- Play to your
- Network to earn more work.
- Quality is king.
- Change is good
- Give great customer service.
- Be proactive, not reactive.
- Make smart decisions.
Here is a video of how you can build your business networks and relationships as an entrepreneur.
In conclusion, generating business leads in the oil and gas industry is not easy. It takes a lot of research and putting in place a great marketing plan that will deliver results.
As a business owner, the actions you take will determine if you are going to succeed in your oil and gas construction company.
There are oil and gas projects across the world. It would be important for you to focus and narrow down on your target market and audience.
With that focus, you will use the marketing strategies for oil and gas construction company to secure business and grow your organization.